CLS 780 Practice Management II
2 Lecture Hours, 0 Lab Hours, 0 Clinic Hours

This course coincides with the introduction of students to patient care in a clinical setting. Emphasis is placed on enhancing a student’s interpersonal skills and professionalism as part of patient care. Using a seminar/workshop format, emphasis is placed on the ethical implications of professional practice. Doctor/patient communication methods are practiced and clinicians are taught how to enable patients to fully evaluate the consequences of various treatment and management options. The business concepts of staff management, public relations and practice marketing, patient retention, recall and office production monitoring are presented. Clinico-legal aspects from record keeping, patient confidentiality, documentation, coding and billing, record release, and Americans with Disabilities Act (ADA) issues are also covered. Optometry’s role in community disaster preparedness is discussed.