A social media storm has been unleashed by the Southern California College of Optometry (SCCO), that will tell the story of the premier teaching institution.  The campaign, "One Hundred Days of Shared Vision," will provide daily informative, surprising and just-for-the-fun-of-it posts on Facebook and Twitter, leading up to SCCO's fundraising event the Shared Visions Gala and V-Awards.

The social media campaign, launched June 8, will conclude on September 15, 2011, the date for the inaugural Shared Visions Gala and V-Awards to be held at the Richard Nixon Library in Yorba Linda, CA. For Gala event details visit:  http://www.scco.edu/sharedvisions

To follow the social media storm visit:  www.twitter.com/SCCOdaily and www.facebook.com/SoCalCollegeofOptometry.